Waste360
4 March 2026
Rethinking Recycling Success at the Olympics
Why It Matters for ITAD
Growing ESG focus creates opportunities for ITAD companies with strong sustainability credentials.
Fresh off the Milano Cortina 2026 Olympics, questions remain about what recycling success looks like at that scale. Circular Solutions founder J.T. Marburger says measurement challenges persist even in Europe’s more mature policy and infrastructure environments. In this Q&A, he explains why recycling performance is harder to verify than many other sustainability efforts and what credible proof would require at Olympic scale.
Key Takeaways
- • Rethinking Recycling Success at the Olympics.
