Waste360
20 April 2026
Goodwill Evolves Resale: Powering a Circular Economy with Technology and Collaboration
Why It Matters for ITAD
Market movements like this can signal shifts in demand for ITAD services. New technologies may create opportunities or challenges for equipment processing.
Goodwill is transforming the traditional thrift model into a circular economy driver, aiming to find homes for every donation—even the roughly 50% of non-sellable items that come its way. It has meant adopting multiple strategies, like repair, remanufacturing, investing in new recycling technologies, and creative partnerships. Through these combined approaches, the multinational nonprofit is keeping over 4.4 billion pounds of materials out of landfills each year. A good share of that is clothe
Key Takeaways
- • Goodwill Evolves Resale: Powering a Circular Economy with Technology and Collaboration.
- • Goodwill is transforming the traditional thrift model into a circular economy driver, aiming to find homes for every donation—even the roughly 50% of non-sellable items that come its way.
