The Verge Science
28 January 2026
Beyond Meat’s protein soda might be its last chance and best hope
Why It Matters for ITAD
This industry news may have implications for IT asset disposal and recycling operations.
Beyond Meat just launched a new product that's even further from meat than ever before: a protein soda. Beyond Immerse is the company's first product that makes no attempt to replicate meat whatsoever, marking a sharp shift in Beyond's business model. It might seem like it comes out of left field, but it all clicks […]
Key Takeaways
- • Beyond Meat’s protein soda might be its last chance and best hope.
