BEST Magazine
27 March 2026
AGM-focus in Exide’s campaign for aftermarket growth
Why It Matters for ITAD
Market movements like this can signal shifts in demand for ITAD services.
Exide Technologies has launched a new global marketing campaign with an AGM-focus, aimed at strengthening demand for absorbed glass mat (AGM) batteries in the automotive aftermarket, as the segment continues to expand alongside increasing vehicle electrification. The “When Leaders Trust” campaign is designed to support distributors, workshops and retailers by reinforcing Exide’s positioning as a…
Key Takeaways
- • AGM-focus in Exide’s campaign for aftermarket growth.
